As a visual storyteller I can be found converting concepts into symbols.
Param means transcendence - to move beyond or above.
To me it also means to reconnect with source. To recognise growth in cycles within the whole - ever evolving.
rise + e x p a n d
with infinite balance
move above or beyond
connect with SOURCE in the everyday things
obstacles are removed when challenges are accepted - opening the opportunity to learn to move through life's events with grace. . .
the joy of empowering heartfelt change makers + magic seekers tell their stories on their own terms.
When I was asked to create a logo for Param Events I aimed to express these concepts graphically - using symbology to tell a story.
I believe logos are a form of storytelling. They tell the essence of a business in a visual sense.
I chose a series of circles, triangles, and petagons to represent sacred foundations - sacred geometries. Laszio, the creator of Param, requested an image of Ganesa be incorporated.
Ganesa is the mover of obstacles. Who helps us move through life's challenges with grace. Each challenge we face, accept and move beyond allows us to grow and move to the next level of challenges.
I enjoy working on graphics for small businesses because we can use creativity to produce images that tell their story and which incorporate their core values without words.
To see other explorations in visual story telling for small businesses visit the gallery.
I used vectors from here to complete this design.